about us
About Al Saraya Group
Al Saraya Group is a UAE-based multi-brand restaurant and hospitality group. Founded in 2012 by Emirati entrepreneur Jasim Mohammed Abdellatif Ahmed Alyassi, Al Saraya specialises in creating, launching, and operating distinctive food concepts across the UAE, from Global Village food brands and food kiosks to fine and casual dining restaurants and event-based outlets.
our story
Al Saraya is a UAE-based hospitality and restaurant group built on a passion for great food, strong brands, and memorable dining experiences.
Founded by Jasim Mohammed Abdellatif Ahmed Alyassi, an Emirati entrepreneur with over 15 years of experience in the food and beverage industry, Al Saraya was created to transform original ideas into scalable, high-performing food concepts.
What began as a single food stall in 2012 has grown into one of the UAE’s most dynamic multi-brand restaurant groups, operating across the country.
Every Al Saraya brand is developed, owned, and operated in-house from menu engineering and interior design to brand identity and operational systems, ensuring consistency, quality, and long-term success.
Our Mission
Our mission is to create unforgettable dining experiences through distinctive food concepts, quality ingredients, and genuine hospitality.
As a leading F&B group in the UAE, Al Saraya is committed to making every customer feel valued while building brands that combine creativity with operational excellence. Through innovation, consistency, and strong leadership, we grow a sustainable portfolio of food concepts that stand the test of time.
Our Sustainability Initiatives
At Al Saraya, responsible growth is part of our hospitality philosophy. As a modern UAE F&B group, we integrate sustainability into how we source, operate, and serve.
Our initiatives focus on:
- Supporting local and regional suppliers wherever possible
- Reducing food waste through smart inventory management and kitchen planning
- Using efficient, responsible packaging across our restaurant brands
- Building operational systems that minimise environmental impact at scale
By combining operational discipline with environmental awareness, Al Saraya ensures that every food concept we operate contributes to a more responsible future, not just a memorable meal.
Our Journey
Al Saraya’s journey began in 2012 with the launch of its first food concept, driven by a founder’s vision to bring exciting, high-quality dining to the UAE market.
The first food concept was launched in the UAE.
Expansion into food festivals and high-traffic venues.
CHKN developed into a recognised UAE food brand.
A presence was established at major UAE events.
The portfolio expanded beyond 30 active concepts.
More than 40 concepts operate across seven UAE locations.
Continued expansion across the UAE and GCC.
Flagship brands including CHIKI, Pounders, Beirut Streets and Fats Burger. With continued expansion planned across the UAE and the wider GCC, Al Saraya continues to shape modern dining in the region
Our Signature Brands
A selection of the concepts we have built, own, and operate across the UAE.
