Empowering the success of our businesses, ASAH as a company complies to stand and understand its customer needs and is always striving in the market to deliver the best results no matter which industry we operate in.
A Conglomerate group, ASAH strives to ensure the long-term development of each of its Groups in keeping with their identity, their heritage and their expertise.
Our Story
Al Saraya Group’s establishment idea goes back to 2012 when the founder Jasim Mohammed Alyassi decided to transform his passion for food and beverages into providing authentic experiences through launching multiple cuisines which then got a big hit through introducing Chiki as one of their hot seller Chicken Burger Brand.
Currently, dealing with more than 14 food brands in 11 different locations all over UAE and expanding more branches in Locations like Ajman, Khorfakkan & Sharjah, ASAH as the parent company aims to expand its operations Globally. Jasim’s legacy to provide the ultimate satisfaction by combining innovative design with an outstanding level of service remains the driving force of the group’s sustainable growth.
Core Values
- Honesty
- Responsibility
- Quality
- Diversity
Mission Statement
An emerging conglomerate with an aim to provide highest quality services in the market
Vision Statement:
Focused on building market-leading businesses that are a representation of creating experiences through unique approach, and continuous enhancement of our stakeholders value by bridging gaps across channels and markets through opting for an Innovative approach.